In order to solve the low efficiency problem of parsing bidding webpages when using regular expression, a new automatic method was proposed based on bidding ontology model. Firstly, the structural features of bidding webpage texts were analyzed. Furthermore, a lightweight domain knowledge model on bidding ontology was constructed. Finally, a new algorithm for semantic matching and extraction of bidding webpage elements was introduced to realize the automatic parsing of bidding webpages. The experimental results show that, the accuracy and recall of the new method can reach 95.33% and 88.29% respectively by adaptive parsing. Compared with the regular expression method, the performance can be improved by 3.98 percentage points and 3.81 percentage points respectively. The proposed method can adaptively realize the structured parsing and extraction of semantic information in bidding webpages, and can satisfy the requirements of practical applications.